Only 29% of companies believe that analyze this information can be a competitive advantage. Social networks not only represent a content distribution channel or direct contact with the client unquestionable value, they are also a constant source of information about consumers. And in the era of big data, all companies want to exploit their potential.
Month: February 2016
4 recurring challenges that manufacturers face in marketing influencers
As marketing becomes popular influencers, the challenges are increasing and things are becoming more difficult. The “influencers marketing” is increasingly fashionable. Brands have understood that in the universe of social networks these figures have become increasingly important and more crucial to connect with the consumer. They have to change strategy and need to know to connect withRead More
Why we should not underestimate a social network like Twitter?
It has 305 million active users, making it one of the five most popular social platforms in the world. Twitter live undoubtedly turbulent times. A binds its economic problems slowing growth of the mass of users has set off alarms and has served as a starting point a series of apocalyptic comments predicting contraction of theRead More
Coca-Cola factory marketing, merchandising and promotional gifts
The masterstroke Coca-Cola is that makes the consumer never abandon the brand and that his memory is always present. How to accustom consumers to the brand image and knows how to make a completely intuitive way? Brands looking to their consumers are able to recognize them in seconds and are able to determine which brand isRead More
Television is no longer the center of entertainment
The multiscreening, using more than one screen, is so popular in some markets to answer the question of who dominates the entertainment in the lounge of the home is increasingly difficult. For years, consumers sat watching television. Family sat together and watched TV. Were the times when the audience of the programs was millionaires, where there wereRead More
Where businesses fail when it comes to big data?
A few years ago, journalists were invited to press conferences in which he explained what the big data was and are trying to convince the potential of what they had before. Companies introduced to the mysterious big data and tried to convince them it was something that would change the world. The same was true of the heads ofRead More
The pop-ups ads end up causing damage on the perception of advertiser
Abuse intrusive advertising is throwing the Internet into the arms of the ad blockers. The online advertising industry has tried to combat banner blindness (which makes the user does not pay attention to the ads present in the current page) in every possible way. One that has succeeded is especially betting on advertising formats that interruptRead More
Minecraft Basics For Newbies
If you’re just jumping into the Minecraft craze, welcome to your new obsession. Though it may look very basic and boring at first, this game has captured the hearts of many gamers all over the world for good reason – it is absolutely addictive! Before you start playing, though, you’re going to have to understandRead More
Investment in paid search continues to grow, albeit more slowly
Is the purpose of paid search? Since the announcement that display advertising to search eclipse during 2016, there have been many doomsayers have predicted the death of the first format, although the data do not indicate that exactly. The return to check on the report of Adobe Digital over the fourth quarter of 2015, where it is revealedRead More