Surprising Technological Advantages
Al Gore seems to think he invented the internet, though Nikola Tesla had designs on a worldwide global information system propagated electrically from the early 1900s. Officially, the “internet” as we know it today was put into realistic usage around 1983. Granted, at that time it was vastly different from the innovations which have produced the information explosion seen contemporarily.
In the roughly thirty-three years since the internet began to expand, and become commonplace, it has quickly taken over media outlets. It is expected that by 2017, $370 billion in retail sales will be conducted online. As a retailer, ignoring this trend is definitely bad for business.
But you don’t have to be in retail to benefit from online marketing endeavors. Small to medium-sized businesses are quickly realizing that they have an entirely new family of marketing tools at their fingertips, and they need only use them to massively increase revenue.
The SEO Angle
SEO stands for Search Engine Optimization. Search engines are one of the primary things which make sales over the internet possible. When people want to find something, they just type it into a Google search bar, or any of a dozen such search engines, and are then able to peruse dozens—if not thousands—of related results.
Because of the ubiquity of results which come from a search engine, people very seldom click past the first page when the search has finished. SERP stands for “Search Engine Results Page”. The first SERP is primarily where people land after they’ve done a search, and cogent SEO marketing will put your business at the top of SERP rankings.
It can take time for such marketing to have proper effect, and there are many avenues you can follow which lead to dead ends. However, if you can find a cogent SEO agency, you stand a good chance of increasing your online rankings and thereby your sales.
SEO organizations use primarily four fronts to accomplish this. Those fronts are: web design, the aforementioned SEO, social media, and the creation of content. The latter category—content creation—often has a part to play in the former three areas. Good web design will feature SEO-optimized content. Social media optimization likewise requires content to be circulated.
The Advantage of an SEO Agency
According to Brown Box Branding, “Engaging with your audience in a compelling way is the first step toward conversion.” One of the best ways to positively engage with your audience is through content that is actionable, interesting, and sharable.
Social media utilization involves organically spreading content. People will want to share it because it is so interesting. One of the finest advantages of SEO optimization is cohesive metrics which accurately paint a picture of effectivity, showing what content is or isn’t shared.
You can see the efforts that work, the ones that don’t, and those that bear slight encouragement for ultimate success. The only real downside to all of this is time. To see a proper return on investment, time is required.
That said, with the right content marketing agency, you’ll see much faster returns than you will trying to blaze a trail all on your own. There are definitely mistakes to be made and lessons to be learned. It’s always better to take the guidance of an experienced agency over blind forays into the miry darkness of modern marketing.
If you want to see the greatest returns for the most cost-effective investments, one of the smartest moves you can make is to work with an agency who specializes in online content marketing through SEO and other methods.