As much as being able to create and implement a successful digital marketing or advertising campaign is important, as is having the awareness to realize that a campaign or strategy is failing. If you have something that’s not working and you keep pouring money into it without results, it can quickly add up to a big problem for your business, particularly if you have a smaller organization.
When you can spot a failing strategy or campaign quickly, you can save time and money, while also being able to get back on track with less wasted time.
The following are some of the top indicators that your campaign or strategy isn’t working as expected.
Lack of Organic Engagement
If you’re doing well with your digital advertising and marketing, you should see organic engagement. This doesn’t just mean that you’re getting likes on social media. It also means you should be getting shares on your posts, emails from people who are interested, questions, and even negative feedback in some cases.
This shows that not only is your message out there, but it’s piquing the interest of your audience.
If you’re not getting that organic engagement, it may be time to switch gears.
It’s important to note that engagement shouldn’t just be happening on social media channels. It should also be happening through comments and conversations on your content and your blog.
You’re Reaching the Wrong People
In digital marketing, it can be so much more important to focus on quality over quantity. You want conversions ultimately, and even if you have fewer visitors but a good conversion rate, you can see yourself as successful. If you have the opposite happening, it’s a problem.
You may be reaching a ton of people, but if they’re not the right audience for your business, it’s time to think of different strategies.
One of the best ways you can work on alleviating this problem is by doing some in-depth audience analysis and building personas, so you have a clear, comprehensive idea of who it is you really want to target.
You Have a Poor Email Open Rate
If you have great digital marketing in place, your subscribers should want to read your emails. They should look forward to receiving them.
If that’s not the case and you have open rates that are in the single digits, you need to reevaluate.
Some of the primary reasons this happens include inconsistency in email communications, being too advertorial or promotional, being too generic, or not offering compelling content in these emails.
It’s Taking Up All Your Time
Finally, if you’re spending what seems like all of your days on digital marketing, you’re probably not doing it as well as you should. Yes, successful digital marketing requires a level of continual monitoring and adjustment, but once you have a good formula and strategy in place, a lot of it is automated. You can use tools like programmatic header bidding and big data software to make things more efficient, and overall, if you feel like it’s taking over your life, you should probably think about adopting a new approach.