Online marketing offers business owners a great opportunity to expand their client base fast. Most business owners spend time designing and optimizing their websites and apps but give little attention to their social media pages. In fact, some businesses have had the same cover photo and profile picture since they created their pages. If you want to make the best out of your connections on social media, you must make your business page stand out. Remember that all your competitors are busy engaging the same users on all social platforms. If you have not been paying attention to your social media pages, here are some tips to make them stand out in a crowd.
1. Understand Your Audience
Before you share your next post, take a step back and evaluate your audience. Who is your target audience? What kind of information are they looking for on social media? Once you define your audience, spend time looking for information or content that would interest them. Ensure that every post is relevant, informative, and accurate. Great content will attract your target audience to your page every day.
2. Share Visual Content
Social media users prefer visual content to text. High-resolution social media images will attract followers on all platforms. You cannot post images and videos all day. You will lose some followers with such an approach. Be creative in combining text and visual content in your posts without overdoing it.
3. Choose a Good Profile and Cover Photo
Your Twitter header and Facebook cover photo speak volumes about your business. Unfortunately, many businesses do not pay attention to these images. You cannot attract followers with outdated images. Design an outstanding cover image that gives your followers the right impression of your brand.
4. Engage Your Audience Consistently
Many social media users check the date when posts were shared before reading the posts. Some will quickly move from a page with few posts. After determining the type of content that will interest your audience, share new posts every day. If you are on Twitter, you need to share several tweets every day to stay visible. Respond to comments and queries from your followers as well. Do not just post and move on to the next the post.
5. Have a Unique Voice
Give your posts a unique voice or personality. Your followers should not feel like they are communicating with a faceless persona or an institution. Add humor to your posts while remaining professional and relevant. Soon, you will have loyal followers who look forward to all your posts.
6. Use Keywords Creatively in Your Bio
Your bio or profile sells your business to your followers and potential followers. Use keywords that attract your target audience and provide full information about your products or services. You may have a few characters to work with especially on Twitter but you can use them creatively to sell your business.
The outlook of your social media pages reflects your brand or personality. Your online target audience may never visit your website but will judge your brand based on your social media pages. Allocate enough time and resources to build attractive pages. Post great content that invites conversations from your followers and keeps them engaged every day. Another useful tip is to post high-resolution visual content instead of plain text. Remember that the followers you attract and keep engaged on your pages may be the loyal customers you have been working hard to get. Pay attention and respond positively to their comments in your interactions.