Big data

Big data! Companies and brands are still struggling to process and analyze data

98% of brands invest in technology that would help them improve their content measurement problems.

The boom of big data has shown the importance that information has for brands and has made these have begun to obsess with the issue has gotten data become the most sought by companies. Companies accumulate information and more information and trying to grab data and more data about their consumers. The more data you have, the more complete will be the vision we have of consumers and their interests and tastes, so the markings are thrown into a race for the data.

Facebook

What they are making brands achieve more engagement on Facebook?

Position in social networks is not easy. Brands not only have to create content and updates that are interesting but also must achieve prominently positioned in an environment where there is increasing competition. It is not just that more and more brands trying to capture the attention of consumers on social networks but also these spaces are an environment in which more and more messages that are shared that throwing signatures become irrelevant. Amid family photos, messages from friends or news links, messages about products and services are blurred. 

Social Media

Brands have to be genuine and sincere to win the millennials in social networks

How to really reach millennials in social networks

Millennials have become an obsession for brands who are trying to reach them either way and are trying to turn them into his new favorite brand. Millennials are not only the large group of consumers of today and tomorrow (just break into the consumer market and have also made hard) it is also one that requires manufacturers to be updated. The ideas and strategies of the past will not serve to connect with them and brands have to work to understand what it is they need and what is the key to reaching them.

Social Media

18% of consumers turn to social media to air their grievances brands

Brands must adapt to offer the same quality of service through social networks than any other channel.

Social networks have become a channel of customer service, they want brands or not. And although most customers prefer to ask your questions or make their claims for a more personal way, more and more people use Facebook, Twitter and other social platforms for such actions.

Online Marketing

Brands must improve their content to be shared really invite

Consumers are potential audiences in social networks, but not the way so that your messages reach others as they thought or wanted brands.

It is a claim that few would dare to answer and one that has become a sort of cornerstone in the strategy of digital marketing companies today: social networks have become a crucial element of brand communication and one that no brand can avoid when trying to reach their consumers. But are they really as effective as social networks seem to be a few years ago? And above all, as consumers are receptive as brands want to believe the messages they receive in these scenarios?