One of the common complaints of consumers is that the ads are downright bad. In general, consumers do not like throwing messages brands and are not interested in the formats used to connect with them. Their complaints are almost always focusing on brands that are very heavy, their spam messages too and employ over andRead More
companies
More and more companies fall made before the Big data although only 24% know how to manage it
52% of companies consider the big data as an opportunity, while a 4.5% see it as a threat. Collection, management and analysis of data has become an essential tool for companies who know that the potential is huge and big data companies achieve greater extract the juice will have a strong comparative advantage. It isRead More
Big data! Companies and brands are still struggling to process and analyze data
98% of brands invest in technology that would help them improve their content measurement problems. The boom of big data has shown the importance that information has for brands and has made these have begun to obsess with the issue has gotten data become the most sought by companies. Companies accumulate information and more information andRead More
Companies are not investing in implementing a true mobile experience
Since the explosion of mobile, some years ago, companies have very clear the importance of this channel. And the Smartphone not only accompanies users 24 hours a day, but is also a favorite device Internet connection 9 out of 10 consumers, what screen could be better, therefore, to contact they? But that companies are aware ofRead More
What they have in common the companies that succeed in social networks?
Why triumph marks on social networks and why others fail to go beyond the four I like the fans who are fans in part because they are friends of the community manager or the occasional comment followers? That is a question that many brands are made and on which possibly pay for to have answered. Social networksRead More