How to become a Copywriter? How do you become a copywriting professional? Surely, first of all it is important to practice, experiment, practice, write a lot and, fortunately, the Internet, offers many opportunities to improve their writing skills, thanks to platforms that allow you to earn money writing articles and content.
Some say that to become a good copywriter one must have a passion for writing, some say that one must have a passion for psychology and one who only recommends some good books on copywriting, in this article I will try instead to give you a little of useful information.
One of the problems underlying those who want to make copywriting a job is to evaluate where they want to write and then understand the differences between …
- Web Writer
- Copy Writer
The job of blogger for example, in addition to creating content also includes the management of posts and the site for a job that aims to bring traffic to the site through quality content to be monetized thanks to various forms of income ( direct sponsorships, affiliate marketing, PPC ).
The Web Writer instead is a profession that provides the writing of content for the web: theoretically writes with the aim of giving useful information to the reader and optimizing the text for search engines, inserting what are the SEO optimizations and foresight ensure that a content is well structured: in addition to writing skills, it must have personality and be able to adapt to various communication styles (based on the project followed).
A Web Writer should also optimize the content on the SEO side through the correct use of H2, H3, internal links, Keyword Research and content structure: fortunately today there are tools those allow, for those who deal with web content, to create in a simple way a canvas for the preparation of the contents.
What is a Copywriter?
So we come to the topic of this article, or the job of the copywriter.
According to the dictionary, the term copywriter refers to an author of advertising texts or advertising editor of a newspaper or magazine, sometimes abbreviated as copy.
The term Copywriter is actually born within the editorial offices of the newspapers to indicate the people who were in charge of drawing up announcements: later, with the spread of the mass media, the Copywriter specialized in becoming an advertiser, a person working within advertising and / or communication agencies or as a freelance in collaboration with the art director (a figure that deals with the graphic part of advertising).
With the advent of the web and the spread of blogs, the copywriter has become a figure that always has advertising skills but who, at the same time knows the techniques of writing for the web and a series of factors related to search engine optimization , so much to have given life to a professional figure known as SEO Copywriter.
How to become a copywriter?
It is clear that, to become a good copywriter, you need to acquire a range of skills, and, in my opinion, the best way to acquire skills is divided into two aspects:
Study, read and train
Searching for blog articles on copywriting and participating in courses on copywriting and / or persuasive writing is certainly important: reading texts and manuals from people who have experience and who have achieved results can help us avoid making a series of mistakes and arriving faster to make copywriting a real profession.
Experimenting, practicing, practicing
The thing I like most about the web is that even when you practice or practice, you can actually make money!
You got it right, you can earn by writing, while you try to improve and hone your skills as a copywriter: in fact there are many platforms that allow you to get in touch with companies, bloggers and people who are looking for columnists or people who create content and of the product sheets.
An important tip, if you decide to use this platform to improve your writing skills: whenever you decide to propose yourself for an order or to write a content, don’t think about earning, try to give your best, stick to the guidelines and, if you are asked to make changes to the article, try to understand why you are asked, maybe asking questions and trying to learn from your mistakes, only in this way will you be able to really improve and become a good copywriter!
6 Content Writing Strategies
Content is the tool through which you can convey traffic to your website. And good traffic on your website means earnings for you. These are the 3 things that really matter …
All the rest, all the other metrics, are secondary. The good news is that these three things are absolutely related: the more you create valuable content and the more traffic to your website will increase, and so will your earnings.
Precisely for this reason, companies that deal with B2B and B2C are increasingly working on creating more content: 41% of internet marketers work on content to increase ROI (Return on Investment).
Good content brings traffic to the website, engagement and, consequently, conversions: in the article by Neil Patel, a series of strategies are explained that allow the creation of articles with a high rate of engagement.
The first thing to keep in mind is that:
TO CREATE A POSITIVE USER EXPERIENCE IN THE PEOPLE WHO VISIT YOUR WEBSITE THE FIRST THING TO DO IS MAKE AN IMPACT ON PEOPLE’S LIVES AND ANSWER THEIR QUESTIONS.
1. Align your site’s tone of voice with your audience
“Tone of voice” means the style of writing that makes your content strong and quality. The tone could be formal, informal, intimate, solemn, ironic, and funny.
Many content creators ignore this aspect, but it is one of the key ingredients to differentiate your content and make it more attractive to your readers. The tone of voice (tone of voice), when you write, changes according to the verbs and words used, so be careful with the words you choose for your articles!
One of the reasons why people leave a website after a few seconds is just the tone of voice chosen by the author of the article: maybe a person has clicked, then he has not been captured by the text and has an abundant article without arriving end of reading.
For each published content there should be a tone of voice appropriate to the audience and the purpose of the article: to help you choose the best words you can imagine speaking in public about the topic you are dealing with and using the words in your article. Were you able to attract attention or are they all bored and distracted?
Write exactly how you speak, avoid too complex and “bombastic” terms, be smart, fresh, concrete. Imagine writing a post / article as a conversation with a friend and remember that it is a conversation with one person, not a user audience: you almost never use it on the internet!
2. Use the blog for useful and interested topics
Helping people means being interesting and useful. No one likes to read rants that offer no solution to any real problem. When you write, remember that people should practice what they read on your website.
First, create a list of items you could write on your website. Then circle the article that you think 80% of your readers will find irresistible: there are thousands of pages, now online, with information that is by now dated / not updated.
Why not start with this content to create a better and more in-depth article? Taking a look at the statistics of your website will also allow you to discover the most read articles and pages: why not continue on the topics that most interest your readers?
Once this is done clearly, your task will be to create strong, powerful and clear articles. The title is the place where 73% of purchasing decisions take place: if 8 out of 10 people read the title, it is probably here that you should prioritize your internet marketer activity!
Remember that you don’t have to copy content from other websites, Google penalizes duplicate content: you have to be better than others, more complete, smoother, and more readable.
A case study is one of the 15 types of articles that bring traffic to a website: don’t wait for something spectacular to happen to your company, take advantage of other people’s experiences, their results to create an article that can attract traffic!
3. Write for one person
How do you usually use the internet? Do you read an article or blog post alone, or do you call friends to read it together? Surely you read the content alone in front of your computer, tablet or smartphone.
That’s why you have to write for that person who is looking for something on the internet: in this way you will make your content more interesting, more useful, and more powerful. Writing for the web requires a lot of creativity, you can’t just write 500 words and expect people to read your article.
The words “you” and “why” are much stronger than you may think, when a person arrives on your blog it must be captured by your article! Include the “you” in your content to stimulate interaction: people don’t care how much success you have, what matters to them is the value you give with your content.
If you begin to give very strong value to people, they will take care of you: it takes time before people trust you. But when these begin to trust you the great things happen naturally: they will link your content, share them on social networks, recommend your products and talk about you with friends, relatives.
Move your focus from yourself to your readers: if you decide to open a blog remember that this is written by you but it is not “for you”: it is your audience that dictates the rules, you simply have to follow them.
4. Ask your readers for feedback and advice
One of the most important features of persuasive content is relevance: are the contents you write useful for people who read you? People’s feedback shows you the reactions and the point of view of your readers. You can collect information and feedback in different ways, for example:
- Taking a survey: Don’t ask too many questions, otherwise users won’t participate. The ideal is to ask two / three questions. Try to take advantage of an open-ended question. Also think about offering an incentive or a bonus to users who complete your survey
- Through a form integrated in the articles: You could for example ask users to write what they would like to find in the articles or what they did not like on the site.
- Via email outreach: Send an email to your list and ask them for more information, or invite them for a lunch or an aperitif / meeting.
- Usability test: Use statistics to understand how people use your website. Find out which are the most visited pages to create other content relevant to the topic most read by your readers. In other words, it creates more content on the most read topics on your website
5. Break the patterns with your opinion
Sometimes, stirring up the waters by talking about a much discussed topic and giving one’s point of view can lead an article to become viral. The example reported by Neil Patel is an article by Derek Halpern in which he wrote about the famous phrase “Content is king”, continuing with “Myth Debunked”.
With this article Derek was able to receive thousands of social media shares and more than 240 comments. The same page also obtained 69 links from authoritative sites, and this brought it very high on search engines, bringing a lot of organic traffic.
Clearly, when you write articles of this kind, you try to have valid data and information, you must argue your opinion and give strong reasons for your content. If in fact you create an article that can generate a flame but has no value, you risk losing traffic and making your users lose the trust you had gained with a lot of work.
Giving a clear point of view (even if against the current) can be a good strategy to increase your personal branding and improve your online reputation (if you know how to argue what you write).
6. Use images to increase the perceived value of your content
The human brain responds better to images than to text. 50% of the brain is involved in visual processes, and this is why social media like Pinterest and Instagram work: they work right on the world Visual.
When creating content, using visual assets such as infographics, videos, presentations or interactive content allows you to increase the perceived value of that content. The infographics also, for a long time, have been an excellent tool to obtain links and consequently authority and traffic to your website.
Create and share infographics periodically, you will see your traffic grow over time in a rather interesting way.
Writing is not a simple activity, writing for the web, if you want to earn online, can be even more difficult and requires time, dedication and perseverance. But at the same time writing is the tool you have available to make a difference. It is not easy to create content that converts and brings profit, but when you can do it, try to analyze the text used, the words, the verbs and the contents, to replicate those contents.