If you are thinking of creating a blog, stop for a moment and follow our advice so that your start is perfect. Stay up to date with the latest trends and for that!
Hey! I’m standing still. So, have you decided to delve into the fast-paced world of blogs? You have heard that it is good for your personal brand, to make contacts, to tell others everything you know, do … But, stop for a second and think about it. If you want to do something, do it right? Blogs there are hundreds, thousands, so we suggest you to stop, read, think and then you go back and start having your own blog that is something that is constantly changing (it is not the same to open a blog in 2002, than in 2014, and much less than now).
Ready?
1. Write based on SEO is changing
Although for years it has been one of the most important elements and that can obsess us the most when writing a post, the truth is that the next trends predict to leave this practice aside – without abandoning it – in favor of a better quality of content and originality that helps SEO. The old techniques will continue to work, but something more is sought.
2. Invite people from outside
The guest blogging is one of the practices that you must put into operation because it works always and is a plus for your blog to get more exposure. It will help you expand your reach and also increase your personal relationships by letting you know. In addition, it will help you to promote your personal brand image, to greater visibility in your social profiles and will provide qualified reference traffic.
3. Email will continue to be the best way to connect (and sell)
Blogs are great, but the newsletters are even better. Combine these two platforms: your subscribers along with your quality blog and you will have the winning mix. If someone gives you their email, they want to hear more about you, if you send them quality content they will share it, promote it and in the future this relationship will become a purchase or faithful customer.
4. You must know all the ins and outs of having a blog … to forget them
If you pay too much attention to SEO, to more technical aspects such as the server, look for more visits at all costs, graphics etc., you will lose the focus of your work. If you really want to have a successful blog you have to focus on what you do really well. If you are a writer focus on your stories, if you are an innovator focus on finding new ideas. Use tools that streamline the rest of tasks as well as hire experts to help you in the technicalities and you can dedicate yourself to what is best given to you.
5. Data, research and statistics are now simpler and more integrated than ever
One of the best things about becoming a blogger today is that it’s easier than ever. We are more familiar with the data and statistics provided by the many tools that are at our service. Therefore, having a blog is becoming more and more professional. Google Analytics for example will help you measure the number of your visits, the success of your last post, and the percentage of bounce … Data easily interpretable by the average user.
6. Responsive design is no longer optional
Google in fact has been prioritizing those websites with responsive design over those that can only be seen on computers. If you are really thinking about opening a blog, you should therefore make sure to choose a theme with a design adapted for this format. The good news is that WordPress designs are already adapted for responsive design without requiring great effort on your part.
7. Increase the importance of audio and video
As the data rate increases, the demand for video and audio by users increases. The text is no longer enough and the platforms are already adapted to support all configurations. Do not forget to use different formats to make your new blog more original and attractive.
8. Personalize, personalize and personalize
A couple of years ago, everyone wanted their blog to look like a great company with a large budget reflected in its graphics, photos, design … However, lately the trend is heading towards personalization. People are becoming increasingly interested in those more personal, small and close to experience. Therefore, if you are thinking of starting do not forget to be professional but in a personal way including photos of yourself, stories and unique things that make a connection with the user.
9. Write about what you are passionate about and go ahead!
Finally, there’s no use wanting to create a blog if you do not have in mind what you want to do, get, the theme or if you’re not going to enjoy along the way. Find what you can contribute to others, what are the advantages of starting this adventure and why.
The road is not simple, but being clear about these latest trends will not be as difficult as starting from scratch. And if you have decided, welcome to the world of blogs!
