Increase engagement is essential now that half the emails and open via smartphones and tablets. Email marketing is one of the channels most used by [more…]
Online reviews have become a tool for the buying decision. And that was that consumer ago going to a store ready to buy what he found [more…]
The brand communities are such a simple idea as effective: When a furniture company creates a social space to talk about decoration, when a company of food [more…]
As marketing becomes popular influencers, the challenges are increasing and things are becoming more difficult. The “influencers marketing” is increasingly fashionable. Brands have understood that in [more…]
The masterstroke Coca-Cola is that makes the consumer never abandon the brand and that his memory is always present. How to accustom consumers to the [more…]
Abuse intrusive advertising is throwing the Internet into the arms of the ad blockers. The online advertising industry has tried to combat banner blindness (which [more…]
Is the purpose of paid search? Since the announcement that display advertising to search eclipse during 2016, there have been many doomsayers have predicted the death [more…]
The gamification is the process of implementing a game mechanics non-play context, with the aim of achieving greater engagement with the user. Marketing is a [more…]
Social networks have become an almost indispensable tool for businesses, and in fact, are now few who do not have any social networks. In addition, investment [more…]
Fashion, insurance and entertainment lead the growth in number of followers in the last year. Social networks have become an essential channel for most companies [more…]
