Social Data

Social data are very useful for businesses but most still do not know how to take match

Only 29% of companies believe that analyze this information can be a competitive advantage.

Social networks not only represent a content distribution channel or direct contact with the client unquestionable value, they are also a constant source of information about consumers. And in the era of big data, all companies want to exploit their potential.


Why we should not underestimate a social network like Twitter?

It has 305 million active users, making it one of the five most popular social platforms in the world.

Twitter live undoubtedly turbulent times. A binds its economic problems slowing growth of the mass of users has set off alarms and has served as a starting point a series of apocalyptic comments predicting contraction of the social network and even possible death (in the image and the similarity of, for example, Google).

Social Media

3 in 10 marketers do not believe that social networks are so key to their strategies

Social networks have become an almost indispensable tool for businesses, and in fact, are now few who do not have any social networks. In addition, investment in these platforms is growing every year, as is professionalized use by companies. Taking all this into account, one dare say that marketers consider social media as essential to their marketing strategies.

Social Media

What they have in common the companies that succeed in social networks?

Why triumph marks on social networks and why others fail to go beyond the four I like the fans who are fans in part because they are friends of the community manager or the occasional comment followers? That is a question that many brands are made and on which possibly pay for to have answered. Social networks have become a point that no brand can leave out in your online marketing strategy and therefore crucial.

Social Media

5 essential keys to deal a crisis in social networks

Social networks are everywhere. There is no brand that does not have a profile on Twitter, not Facebook upload content (and dream of accumulating fan after fan) and do not expect your photos on Instagram receive more and more I like it. But not only the brands are on social networks willing to share its advantages and good qualities, but consumers are also there, watchful eye for their mistakes and failures and share them with the world or to complain about their problems and bad praxis.

Social Media

Brands have to be genuine and sincere to win the millennials in social networks

How to really reach millennials in social networks

Millennials have become an obsession for brands who are trying to reach them either way and are trying to turn them into his new favorite brand. Millennials are not only the large group of consumers of today and tomorrow (just break into the consumer market and have also made hard) it is also one that requires manufacturers to be updated. The ideas and strategies of the past will not serve to connect with them and brands have to work to understand what it is they need and what is the key to reaching them.

Social Media

18% of consumers turn to social media to air their grievances brands

Brands must adapt to offer the same quality of service through social networks than any other channel.

Social networks have become a channel of customer service, they want brands or not. And although most customers prefer to ask your questions or make their claims for a more personal way, more and more people use Facebook, Twitter and other social platforms for such actions.

Social Media

The brands that target teenagers are more active in Instagram on Facebook

The number of interactions in Instagram has kept pace with the volume of publications brand: young people do not saturate.

Social networks have become an essential channel for brands that achieve and more direct contact with potential customers. But not all platforms are suitable for all retailers, and retailers that target teenagers have very clear where to find your target audience: on Instagram.