Your website is your organisation’s front door. It is important that you build a great website if you want your visitors to turn into engaged customers and brand ambassadors. While thousands of templates are available online, you should strive for a unique design that distinguishes you from your competitors. Here are some ways to improve your website quality.
If the design of your website – or your blog – is not perfect, it is very likely that one of the following two things is happening to you. The first: if you are a brand or an SME, you are losing opportunities to do business. Translated: potential customers run away from your site because it does not give you sufficient guarantees about your reliability. The second: if you are a professional who is on the net to do personal branding or you are a marketer who has set the goal of earning online, you are giving a very bad image of yourself and you are not taking care of your interests.
Hi, let’s start from the assumption that the website is a fundamental component of a marketing strategy.
If you have the necessary marketing knowledge, if you can write for the web, if you learn some usability notions, if you know how to create and treat images, if you have a certain aesthetic sense, or if you have a lot of time to study at least the basics of these elements, the technical part you solve systems like Weebly or WordPress.
If you want to create a contact form in HTML but don’t know HTML to begin with, you may find yourself in a quandary. Although there are various websites with pre-built code for contact forms that you can copy and paste on your website, you won’t be able to modify or customize the forms and will have to use them as is.
Your website probably has a homepage, a contact page and an about page – but does it have a landing page?
Here is everything that you need to know about landing pages and how they can improve your marketing campaign.
How is a landing page different to a home page?
The homepage on your website is the first page that customers see when they click on your website through a Google search, whereas a landing page is the first page that users see when they click on your marketing campaign. For instance, you may have a campaign that is encouraging users to buy your plus size jeans, so the landing page could be the first page of jeans on your website.
Is a landing page important?
If you are running a marketing campaign, a landing page is very important. Lots of companies send all their traffic to the homepage instead of setting up a landing page, which can result in a lack of sales or engagement. This is because the user clicked on the campaign to find out more about one specific thing, such as plus size jeans. They can’t buy the jeans directly from the homepage, so they may lose interest and go elsewhere.
If you set up a landing page for your marketing campaign, it is likely that you will see an increase in the volume of traffic, the number of sales and in engagement.
A London SEO agency such as https://www.elevateuk.com/seo-services/ can help you to set up a marketing campaign with a landing page.
Tips for your landing page
If you want your landing page to be effective, you should make sure the page loads quickly. According to Forbes, users want a quick and easy browsing experience. If the page loads slowly, they may become frustrated and leave.
It can also be useful to limit navigation away from the page, as the clickable links may confuse people and lead them away from the landing page. This means they are less likely to sign up or make a purchase.
The final thing you need to do is have a clear call to action, as this will make it even easier for users to understand what you want them to do while they are on your website.
A beautifully designed website which cannot be viewed across other devices apart from a laptop is wasted on a lot of levels. More and more people are viewing their mails, checking online stores and getting other relevant information on the move through more portable devices such as mobile phones and tablets.
Designing a website therefore that is only optimised for viewing on one type of screen will only serve to cost you more in the long run in terms of time, money and other resources. Website responsiveness offers more flexible and affordable solution for company websites and is being used by many company to reach more customers. It is time now for you to get in on the action.
Responsive Website Design – What is it?
A website is referred to as responsive when its layout and /or content adapts or ‘responds’ depending on the screen size its information is being viewed from. Therefore a responsive website automatically transforms to suit the device you are reading it on.
Normally, responsive design is aimed at four general screen sizes: the mobile phone, the tablet, the laptop, and the widescreen desktop monitor.
Why Your Website Design Needs To Be Responsive
- Search Giant Google Preference
As far as Google is concerned, responsiveness is the recommended configuration and responsive web design is the industry best practice. The reason for this is that no matter the device a responsive website is being viewed on, it has the same HTML and URL making it easier for the search giant to crawl, index and organise site content. Having a separate mobile site from a desktop site means Google has to work with multiple versions of the same site. In addition, it is easier for users to share, interact with and link to content on one URL.
- Great UX on all Devices
Responsive design on your website gives you the opportunity to give your users an enjoyable experience on your site, no matter the device they are visiting your website with. Since no web designer can anticipate all the devices and screen sizes that will be used by searchers to access a site, this characteristic is very important. If your site works well, no matter the screen it is being viewed on, you can provide an improved and more consistent user-experience for users. A website designed for a specific screen size or specific device will be less enjoyable for users who do not use the required device to view your site.
- Less complicated to manage
SEO campaigns are more complex for websites with a separate desktop and mobile site. SEO experts like CityWide SEO find that managing one site and one campaign is more straightforward than working with two sites and two SEO campaigns. This advantage is what a responsive website has over a non-responsive one. However, having a mobile-specific SEO strategy can be beneficial in certain ways, like optimizing a website for keywords that a user on a smartphone is more likely to use when searching for certain information.
A responsive website design creates more flexibility in the way your site interacts with users. The more users can access your site across different devices, the more benefits you will enjoy via your website. It is also more affordable to incorporate responsiveness during the design stage of your website. This will eliminate the need to spend more resources trying to make your website viewable across different devices. In addition, it is undeniable that Google requirements for websites are important. Responsive websites are one of such requirements, so your website needs to comply as such.
You might have studied for an online masters in counseling to enable you to set up your own successful counseling company, but none of that is going to matter much if you are not willing to invest some time into making your website perfect for potential clients. You could already have a good sized client base through local advertising, but you are missing out on a lot more clients if you don’t spend time on getting your website right. Making sure your website is user-friendly isn’t hard at all and with a bit of time and effort, you can improve your chances of having a website that potential clients are going to enjoy navigating. Have a look at some of the points that will make your website user-friendly.
Web design and requirements has become one of the creative spaces with great growth but also more demanding. Avoid these ten unforgivable sins.
Web design and requirements has become one of the creative spaces with great growth but also more demanding, the following sins are unforgivable in development today…
We have listed for you ten rules or advice that we feel we can give you to build a successful website. Obviously, every project is a work in itself, but these general rules (all equally important beyond their position) are the basis for a professional job. The links we give are examples of very useful material that you will find on the net.
#1- The site for users, not for you
If it is true that the site is yours and in a sense have to like, always remember that if you want to work, have to like it even more to your users.
A corporate website or at least a site not fully staff must put primary objective is to obtain a result that, in most cases, will make known or sell something. To achieve this, the site must please your users and they have to find useful. This is important to keep in mind. So, if the profit depends on the content, the pleasant depends on its appearance. Then choose a suitable layout to your site and not just like you, as well as colors that should be subject to strict rules. Try to follow the web design trends by visiting the actual sites and taking a cue from them. Do you need to have clarity, ease of navigation and reading, consistency between the pages of the site and between the site and any other campaigns of your company (leaflets, brochures, logo and colors). Emphasize the winning points of your product and the most important information; otherwise everything will seem the same. Pay attention to the language: do not take anything for granted when you turn to a wide audience; try to be rather more accurate when you turn to trained users.
There are no set rules and, of course, it all depends on what the personality of your brand and the field work of your business. Create the perfect website is possible but requires work, research and understanding of the specific needs of your brand.
Here we give you some ideas and solutions that will lead you down a path in which, integrating the specific characteristics of your needs, you can explore the different stages of success.