Facebook has gradually become an example of how a good strategy with adjustments in the way can be tremendously successful. The clearest example is its video platform, which is a major source of revenue for the company and is widely used for both user-generated content and live broadcasts.
Today Facebook is announcing new features to further expand this platform, since it is not enough to dominate users’ smartphones, so now they will jump to the TVs through dedicated applications for video consumption, as well as new features, which seek to boost the consumption of this audiovisual content.