Every time we are more surrounded by information and data, brands have increasingly access to it and are increasingly dependent on the proper use of the data, which have become the key to understanding consumers, but the truth is that they are not the only ones who have to face an information avalanche, own consumers who analyzed making use of the data is also a victim of the data itself and information overload.
The truth is that the emergence of the Internet and the growth of it, and the increasing birth of derivative products and conquering new frontiers in access to information are becoming increasingly we are immersed in a world with more and more items information.