Useful tips for creating a slogan into a logo. A slogan is a proposition that briefly defines or represents the mission of an organization.
The development of brands and markets imaging has become the slogans in a brief and dramatic statement that summarizes the functional and symbolic benefits of a brand or product.
A slogan should emphasize something essential and if possible, distinguishing your organization. From belief to characteristics and benefits, a slogan should explain why a signature is unique, or at least, set your main message or competitive advantage.