The consumption of digital video has been increasing in recent years, and each time consumers spend more hours watching videos from your computer, tablet or especially mobile, leaving other leisure activities like that of sitting in front of TV to see what it is they’re throwing. Consequently, it is expected that the monetization of this format also continue to increase.
In addition, according to data from Cowen and Company, it makes a very good pace: both investments in advertising as the number of subscriptions to online video platforms are growing very quickly, confirming the good health of the digital video.