Bruce Schneier, guru of cybersecurity, explained in his latest book, ‘Data and Goliath’ how we have lost the battle of privacy. The giants of technology are nourished by this data to offer more and better services for users, but they do so at the cost of trying to extract all the information they can from our activity in those services and applications.
Google is the most vilified company in this regard : the voracity with which it seeks to collect more and more data about us and what surrounds us is reaching unsuspected limits, and that has made winners and losers in that particular war for our privacy.