online reviews

The online reviews also influence much on purchases offline

Online reviews have become a tool for the buying decision. And that was that consumer ago going to a store ready to buy what he found in it. Now the client is actively seeking the best product, best price and will not settle for less. And within that process, the opinions of other buyers play a key role.

Not only when the user wants to buy online and need to know more about an article before including it in your cart, also when in the store and can see the product or ask for it to an employee. And the smartphone, which allows us to access the Internet at any time or place, now is the best shopping assistant, the one that lets us know if we have been in front at the best price and what other buyers think of it.