It’s more than likely that here there is still around somewhere marketer who has doubts about the effectiveness of social media in B2B marketing.
In the US, where they have long since gutted the problem and resolved the doubts, 6 out of 10 B2B marketing managers use Twitter only second to LinkedIn – for sharing content, including white papers, case studies, webinars and blog posts.
Also in the US, 72% of B2B buyers say they use social media in some way during the journey buyers, and more than half (53%), following discussions on social media channels such as LinkedIn, Twitter and Facebook to take the decisions purchase.