YouTube Advertising

The advertising trend that is costing millions to Google and that could cost you much more in the future

Google begins to fail its advertising stall in one of its key businesses YouTube. Some big advertisers begin to leave the platform after detecting that their ads are accompanied by videos that should not be exactly ads and that promote hate or racism.

Among the companies that have closed deals with Google are AT & T and Verizon, two of the top US telecommunications carriers, while in Europe top-tier agencies such as Havas have been fed up with having their customers’ ads appear in videos that Associate them with those messages and defamatory contents. Google (YouTube) has a very fat problem at hand.