Bloggers and YouTubers have become an essential tool for campaigns to promote brands. If the celebrities were the most coveted brands, earlier fashion influencers today are different: they have very loyal fans, higher levels of confidence and in many cases cheaper rates.
However, more interesting is that they are effective in influencing purchasing decisions of their followers. In addition, this is especially true in a sector such as beauty, where bloggers have managed to millions of viewers who rely not only on their makeup tricks, but also in its opinion on the best and worst cosmetics for everything.