Marketing influencers

8 trends that are changing the marketing influencers

The marketing influencers has become fashionable: brands are betting increasingly by it and are increasingly using these professionals to connect with their audiences, as they have realized that through them achieve better results and get better figures . Influencers help connect with the audience at a level that brands struggle to produce.

But beyond the marketing influencers is growing increasingly in this field also can find several points that are changing the agenda and that brands need to consider before embarking on the conquest of it or during strategy.Things are evolving all the time and different trends do not stop changing the face of marketing influencers. In an analysis in the journal Forbes, an expert on the subject (John Hall, CEO of Influence & Co., a firm specializing in influencers) marked what 8 trends are now changing the world of marketing influencers.