Social networks have become an almost indispensable tool for businesses, and in fact, are now few who do not have any social networks. In addition, investment in these platforms is growing every year, as is professionalized use by companies. Taking all this into account, one dare say that marketers consider social media as essential to their marketing strategies.
Fashion, insurance and entertainment lead the growth in number of followers in the last year.
Social networks have become an essential channel for most companies and B2C and few brands that do not have any social network profile. Of course, all companies are developing a social media strategy does not mean that all get the same result.