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Coca-Cola factory marketing, merchandising and promotional gifts
The masterstroke Coca-Cola is that makes the consumer never abandon the brand and that his memory is always present.
How to accustom consumers to the brand image and knows how to make a completely intuitive way? Brands looking to their consumers are able to recognize them in seconds and are able to determine which brand is the one that is before them totally organic and quickly. Brands want to be very powerful and very recognizable visual identities and a few touches of color or typeface serve to show the world and who they are. Achieving this is not easy and strategy that brands have continued to do that is different in each case.
Television is no longer the center of entertainment
The multiscreening, using more than one screen, is so popular in some markets to answer the question of who dominates the entertainment in the lounge of the home is increasingly difficult.
For years, consumers sat watching television. Family sat together and watched TV. Were the times when the audience of the programs was millionaires, where there were far fewer channels to choose from and where there were not half of elements that capturing of the attention of consumers and their interest than there are now. In short, there were no phones, or tablets or internet connections that were to be connected at all times be so easy.
Where businesses fail when it comes to big data?
A few years ago, journalists were invited to press conferences in which he explained what the big data was and are trying to convince the potential of what they had before. Companies introduced to the mysterious big data and tried to convince them it was something that would change the world. The same was true of the heads of the companies, who also attended events where they had remarkable success cases of all those pioneers who had begun to test the potential of big data. Years later, things have changed a lot. No longer have you needed to explain what are the big data and companies the focus has changed.
The pop-ups ads end up causing damage on the perception of advertiser
Abuse intrusive advertising is throwing the Internet into the arms of the ad blockers.
The online advertising industry has tried to combat banner blindness (which makes the user does not pay attention to the ads present in the current page) in every possible way. One that has succeeded is especially betting on advertising formats that interrupt user activity and to “force” to pay attention, such as pop-up ads pop jumping.
Minecraft Basics For Newbies
If you’re just jumping into the Minecraft craze, welcome to your new obsession. Though it may look very basic and boring at first, this game has captured the hearts of many gamers all over the world for good reason – it is absolutely addictive! Before you start playing, though, you’re going to have to understand how to do a few basic things. Without these skills you really won’t be able to do much. Here are some Minecraft basics for newbies.
Investment in paid search continues to grow, albeit more slowly
Is the purpose of paid search? Since the announcement that display advertising to search eclipse during 2016, there have been many doomsayers have predicted the death of the first format, although the data do not indicate that exactly.
The return to check on the report of Adobe Digital over the fourth quarter of 2015, where it is revealed that it is true that growth in investment in paid search has slowed considerably, in particular, up to 75%. Thus, if in 2014 the growth was 12% in 2015 decreased to 3% (in aggregate data, because in the case of the decline was more dramatic: a growth of 17% was spent to another 5%).
The gamification market will grow by 48% over the next three years
The gamification is the process of implementing a game mechanics non-play context, with the aim of achieving greater engagement with the user. Marketing is a sector that is already exploring its potential, entering contests, rewards and badges to make consumers want to interact with the brand. The truth is that manufacturers introduce more and more elements of gamification, as the market itself grows and becomes more sophisticated, something you are doing at high speed.
5 Tips For a Professional Website Design
Like fashion, web design is constantly changing trends and fashions that come and go. When it comes to creating a website that a professional impression, you will do well to keep it fresh and within the trends. After all, when you go to an interview, you do not want to look your best?
If your answer is “Of course” then here in Web-Build info we share with you 5 tips for web design to always remember…
3 in 10 marketers do not believe that social networks are so key to their strategies
Social networks have become an almost indispensable tool for businesses, and in fact, are now few who do not have any social networks. In addition, investment in these platforms is growing every year, as is professionalized use by companies. Taking all this into account, one dare say that marketers consider social media as essential to their marketing strategies.
What industries are outperforming their strategies in social networks?
Fashion, insurance and entertainment lead the growth in number of followers in the last year.
Social networks have become an essential channel for most companies and B2C and few brands that do not have any social network profile. Of course, all companies are developing a social media strategy does not mean that all get the same result.
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