Only 29% of companies believe that analyze this information can be a competitive advantage. Social networks not only represent a content distribution channel or direct contact with the client unquestionable value, they are also a constant source of information about
4 recurring challenges that manufacturers face in marketing influencers
As marketing becomes popular influencers, the challenges are increasing and things are becoming more difficult. The “influencers marketing” is increasingly fashionable. Brands have understood that in the universe of social networks these figures have become increasingly important and more crucial to
Why we should not underestimate a social network like Twitter?
It has 305 million active users, making it one of the five most popular social platforms in the world. Twitter live undoubtedly turbulent times. A binds its economic problems slowing growth of the mass of users has set off alarms and
Coca-Cola factory marketing, merchandising and promotional gifts
The masterstroke Coca-Cola is that makes the consumer never abandon the brand and that his memory is always present. How to accustom consumers to the brand image and knows how to make a completely intuitive way? Brands looking to their consumers
Television is no longer the center of entertainment
The multiscreening, using more than one screen, is so popular in some markets to answer the question of who dominates the entertainment in the lounge of the home is increasingly difficult. For years, consumers sat watching television. Family sat together and
Where businesses fail when it comes to big data?
A few years ago, journalists were invited to press conferences in which he explained what the big data was and are trying to convince the potential of what they had before. Companies introduced to the mysterious big data and tried to convince them
The pop-ups ads end up causing damage on the perception of advertiser
Abuse intrusive advertising is throwing the Internet into the arms of the ad blockers. The online advertising industry has tried to combat banner blindness (which makes the user does not pay attention to the ads present in the current page)
Minecraft Basics For Newbies
If you’re just jumping into the Minecraft craze, welcome to your new obsession. Though it may look very basic and boring at first, this game has captured the hearts of many gamers all over the world for good reason –
Investment in paid search continues to grow, albeit more slowly
Is the purpose of paid search? Since the announcement that display advertising to search eclipse during 2016, there have been many doomsayers have predicted the death of the first format, although the data do not indicate that exactly. The return to
The gamification market will grow by 48% over the next three years
The gamification is the process of implementing a game mechanics non-play context, with the aim of achieving greater engagement with the user. Marketing is a sector that is already exploring its potential, entering contests, rewards and badges to make consumers