The consumption of digital video has been increasing in recent years, and each time consumers spend more hours watching videos from your computer, tablet or especially mobile, leaving other leisure activities like that of sitting in front of TV to
Link your Facebook and Twitter
If you are a user of Facebook and Twitter, it is possible for some time to be able to link both accounts. Thus, every time you post something on either of these two social networks, will be seen simultaneously in the
Responsive design, key to the success of email marketing via mobile
Increase engagement is essential now that half the emails and open via smartphones and tablets. Email marketing is one of the channels most used by brands to boost your business, and even if many suggest that this channel could happen
The online reviews also influence much on purchases offline
Online reviews have become a tool for the buying decision. And that was that consumer ago going to a store ready to buy what he found in it. Now the client is actively seeking the best product, best price and will not
The brand community gain more and more strength among companies
The brand communities are such a simple idea as effective: When a furniture company creates a social space to talk about decoration, when a company of food products form a community to share recipes or as a fashion brand organizes a micro-social
Blogger and YouTube, the great allies of beauty brands
Bloggers and YouTubers have become an essential tool for campaigns to promote brands. If the celebrities were the most coveted brands, earlier fashion influencers today are different: they have very loyal fans, higher levels of confidence and in many cases cheaper
What they are making brands achieve more engagement on Facebook?
Position in social networks is not easy. Brands not only have to create content and updates that are interesting but also must achieve prominently positioned in an environment where there is increasing competition. It is not just that more and more brands
Social data are very useful for businesses but most still do not know how to take match
Only 29% of companies believe that analyze this information can be a competitive advantage. Social networks not only represent a content distribution channel or direct contact with the client unquestionable value, they are also a constant source of information about
4 recurring challenges that manufacturers face in marketing influencers
As marketing becomes popular influencers, the challenges are increasing and things are becoming more difficult. The “influencers marketing” is increasingly fashionable. Brands have understood that in the universe of social networks these figures have become increasingly important and more crucial to
Why we should not underestimate a social network like Twitter?
It has 305 million active users, making it one of the five most popular social platforms in the world. Twitter live undoubtedly turbulent times. A binds its economic problems slowing growth of the mass of users has set off alarms and