Check reviews online is a step in the buying process, especially essential when it will make a big payout or a product that has never been seen in person buys. No need no study to confirm it, everyone knows from
Instagram engagement continues its freefall
Instagram growth in recent years has been tremendous, and it is best that is combined with a very high ratio of interactions, higher than any other social network, which earned this the title of “Queen of engagement”. All brands want
Comments internet: How it has changed the habit of review and comment on the network
Why we discussed news and why we protest about a topic? There may be many answers to this question as there are comments and commentators. Journalists often comment that Internet users do not comment on the news because they have read,
Video advertising continues to grow despite increasing rejection by users
The consumption of digital video has been increasing in recent years, and each time consumers spend more hours watching videos from your computer, tablet or especially mobile, leaving other leisure activities like that of sitting in front of TV to
Link your Facebook and Twitter
If you are a user of Facebook and Twitter, it is possible for some time to be able to link both accounts. Thus, every time you post something on either of these two social networks, will be seen simultaneously in the
Responsive design, key to the success of email marketing via mobile
Increase engagement is essential now that half the emails and open via smartphones and tablets. Email marketing is one of the channels most used by brands to boost your business, and even if many suggest that this channel could happen
The online reviews also influence much on purchases offline
Online reviews have become a tool for the buying decision. And that was that consumer ago going to a store ready to buy what he found in it. Now the client is actively seeking the best product, best price and will not
The brand community gain more and more strength among companies
The brand communities are such a simple idea as effective: When a furniture company creates a social space to talk about decoration, when a company of food products form a community to share recipes or as a fashion brand organizes a micro-social
Blogger and YouTube, the great allies of beauty brands
Bloggers and YouTubers have become an essential tool for campaigns to promote brands. If the celebrities were the most coveted brands, earlier fashion influencers today are different: they have very loyal fans, higher levels of confidence and in many cases cheaper
What they are making brands achieve more engagement on Facebook?
Position in social networks is not easy. Brands not only have to create content and updates that are interesting but also must achieve prominently positioned in an environment where there is increasing competition. It is not just that more and more brands