Online reviews have become a tool for the buying decision. And that was that consumer ago going to a store ready to buy what he found in it. Now the client is actively seeking the best product, best price and will not
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The brand community gain more and more strength among companies
The brand communities are such a simple idea as effective: When a furniture company creates a social space to talk about decoration, when a company of food products form a community to share recipes or as a fashion brand organizes a micro-social
Blogger and YouTube, the great allies of beauty brands
Bloggers and YouTubers have become an essential tool for campaigns to promote brands. If the celebrities were the most coveted brands, earlier fashion influencers today are different: they have very loyal fans, higher levels of confidence and in many cases cheaper
What they are making brands achieve more engagement on Facebook?
Position in social networks is not easy. Brands not only have to create content and updates that are interesting but also must achieve prominently positioned in an environment where there is increasing competition. It is not just that more and more brands
Social data are very useful for businesses but most still do not know how to take match
Only 29% of companies believe that analyze this information can be a competitive advantage. Social networks not only represent a content distribution channel or direct contact with the client unquestionable value, they are also a constant source of information about
4 recurring challenges that manufacturers face in marketing influencers
As marketing becomes popular influencers, the challenges are increasing and things are becoming more difficult. The “influencers marketing” is increasingly fashionable. Brands have understood that in the universe of social networks these figures have become increasingly important and more crucial to
Why we should not underestimate a social network like Twitter?
It has 305 million active users, making it one of the five most popular social platforms in the world. Twitter live undoubtedly turbulent times. A binds its economic problems slowing growth of the mass of users has set off alarms and
Coca-Cola factory marketing, merchandising and promotional gifts
The masterstroke Coca-Cola is that makes the consumer never abandon the brand and that his memory is always present. How to accustom consumers to the brand image and knows how to make a completely intuitive way? Brands looking to their consumers
Television is no longer the center of entertainment
The multiscreening, using more than one screen, is so popular in some markets to answer the question of who dominates the entertainment in the lounge of the home is increasingly difficult. For years, consumers sat watching television. Family sat together and
Where businesses fail when it comes to big data?
A few years ago, journalists were invited to press conferences in which he explained what the big data was and are trying to convince the potential of what they had before. Companies introduced to the mysterious big data and tried to convince them