Increase engagement is essential now that half the emails and open via smartphones and tablets. Email marketing is one of the channels most used by brands to boost your business, and even if many suggest that this channel could happen
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The online reviews also influence much on purchases offline
Online reviews have become a tool for the buying decision. And that was that consumer ago going to a store ready to buy what he found in it. Now the client is actively seeking the best product, best price and will not
The brand community gain more and more strength among companies
The brand communities are such a simple idea as effective: When a furniture company creates a social space to talk about decoration, when a company of food products form a community to share recipes or as a fashion brand organizes a micro-social
4 recurring challenges that manufacturers face in marketing influencers
As marketing becomes popular influencers, the challenges are increasing and things are becoming more difficult. The “influencers marketing” is increasingly fashionable. Brands have understood that in the universe of social networks these figures have become increasingly important and more crucial to
Coca-Cola factory marketing, merchandising and promotional gifts
The masterstroke Coca-Cola is that makes the consumer never abandon the brand and that his memory is always present. How to accustom consumers to the brand image and knows how to make a completely intuitive way? Brands looking to their consumers
The pop-ups ads end up causing damage on the perception of advertiser
Abuse intrusive advertising is throwing the Internet into the arms of the ad blockers. The online advertising industry has tried to combat banner blindness (which makes the user does not pay attention to the ads present in the current page)
Investment in paid search continues to grow, albeit more slowly
Is the purpose of paid search? Since the announcement that display advertising to search eclipse during 2016, there have been many doomsayers have predicted the death of the first format, although the data do not indicate that exactly. The return to
The gamification market will grow by 48% over the next three years
The gamification is the process of implementing a game mechanics non-play context, with the aim of achieving greater engagement with the user. Marketing is a sector that is already exploring its potential, entering contests, rewards and badges to make consumers
3 in 10 marketers do not believe that social networks are so key to their strategies
Social networks have become an almost indispensable tool for businesses, and in fact, are now few who do not have any social networks. In addition, investment in these platforms is growing every year, as is professionalized use by companies. Taking all this
What industries are outperforming their strategies in social networks?
Fashion, insurance and entertainment lead the growth in number of followers in the last year. Social networks have become an essential channel for most companies and B2C and few brands that do not have any social network profile. Of course, all