15 Rules For Creating a Successful Blog

10 min read

Creating a successful blog is possible. In this guide I will talk about the main rules to be observed if you seriously want to pursue this ambitious and highly remunerative objective.

Every day, in fact, thousands of new blogs are born that punctually “die” after a few months due to the absence of visits. But this will not happen to your blog, if you follow the simple but fundamental guidelines that you will have to carry forward day after day to become a capable and authoritative blogger.

In this article, I will show you some key rules that will allow you to create a successful blog. These are rules that you can easily follow avoiding the risk of incurring very common errors at the beginning of any blogging activity on the web.

Creating a Successful Blog

Here are the 15 rules to create a successful blog and become a blogger …

 1) The first impression counts

This means that your blog, in addition to having to be genuinely useful and a source of inspiration for those who read it, must also be graphically catchy.

It pays great attention to the choice of the theme, which must be able to show the best contents published on the site, functional and easily navigable.

Although at the beginning you can opt for a free template, I suggest you evaluate immediately its strength and flexibility, that is if it is updated regularly and if it can and integrate with other plugins and widgets. The template of your blog must be able to guarantee perfect functioning even with the latest versions of WordPress.

The graphic quality of blogs is constantly growing. Every day new blogs are born very beautiful, perfectly visible from any device and with particularly well designed and captivating graphics.

Again, choosing a premium theme will help you a lot. In fact, by installing a theme like Enfold, Avada or others among the most popular multi-function ones, you will have the possibility to use a large number of demos. The demos are, in fact, graphic models that help you greatly in the design of your blog. They are in fact already configured and can be imported to your site with a few clicks.

2) Content is King

The contents are the engine of your blog. People will come and come back to your blog if you can provide them with quality content and information. It seems a foregone suggestion, but often the lack of attention to the texts is a common mistake of the short-lived ones.

Be careful to post interesting, well written posts that are not just a copy / paste from other sites! The search engines in fact severely penalize sites that publish copied content.

Search engines will reward the originality and usefulness of your texts, and in the medium to long term you will see your web space grow.

Regularly publishing long and in-depth content (over 1500 words) will help you to better position your site on search engines – we will discuss this in more detail in step 9 of this guide.

3) To become a successful blogger, organize your blog to the fullest

WordPress will allow you to organize the contents of your blog in a very efficient way – that is, so that users can browse through the various posts without any difficulty.

Using WordPress, you can use the following tools to improve usability and facilitate searching for content on your platform …

  • Categories and Tags: Creating a valid Category and Tags structure will allow visitors to easily access content on topics of interest to them.
  • Widgets: Through widgets, you can further organize the sidebar of your blog. For example, to suggest interesting readings to readers, you could include a list of the most popular posts posted on your blog in the sidebar.

You have many widgets, both free and premium, to make your blog easily navigable.

4) Do guest blogging

The guest blogging is really a valuable tool to increase the authority of your blog and increase visits, therefore, a valid strategy to create a successful blog. Ask other bloggers in your niche about being able to write posts for their platform occasionally or on a regular basis. Obviously, both your style of communication and the content you propose must be very professional, paying great attention to the texts and following the style of the site that will host your articles.

Always remember that making a successful blog is only possible if you implement multiple promotion strategies at the same time. Guest blogging must be one of these.

5) Reply to comments

It is essential to interact with your audience, so respond to all comments and requests for assistance, both under the posts and on your Facebook page. In this way, you will stimulate dialogue with your users.  You will notice that the more comments you will be answering, the greater the number of new comments left on your blog.  Your visitors will have the perception of being heard and followed on your blog, and they will be the ones to provide you with tips and valuable tips for the growth of your platform.

Comments are a great tool for creating and growing a community on your blog.

Creating a Successful Blog

6) Create a strong presence on social networks

The social media can really make a difference if you want to create a successful blog. Thanks to them you can share your content and interact with your audience in an immediate and effective way. Having authority on social media channels will help you create a solid audience for your blog that will come back to your site over and over again.

In addition, social networks will help you to make your blog known to a growing number of users. Take notice: the ‘viral nature’ of certain content is caused by social networks, where communication is extremely fast and “bounces” literally between very large numbers of users.

7) Facilitate sharing of your content

Insert social buttons at the beginning and end of your articles. In this way your readers will be able to share your content with your audience, bringing you enormous visibility.

Most of the latest WordPress themes include native functionality to add social sharing icons on pages and at the bottom of posts – in short, you will not need to install any additional tools to implement this feature on your blog.

But if you use a very simple theme, which does not have the integrated social buttons, there are simple and really functional tools to insert the buttons on your WordPress blog.

8) Make link building

That is, if you want to create a successful blog, committed to building an important link network. Remember to connect your articles as much as possible and insert links to other resources and other blogs.

In this way you will also stimulate other sites to do the same with you, providing valuable backlinks (inbound links). But be careful to link only to authoritative and valid sites, and not “stuff” your posts with too many links, perhaps even randomly placed. In fact, this behavior could be harmful and penalize you, rather than helping your blog to grow.

9) Learn the basics of SEO to become famous bloggers

The SEO is vital if you want to get the free organic traffic. The optimization of your site is a fundamental step to be able to index your pages on search engines. With WordPress you have the opportunity to use really useful plugins to optimize the contents of your blog in an SEO key, like the well-known Yoast SEO tool.

10) Make your platform fast

The loading time of a site matters a lot when you surf the web. To prevent people from leaving your site because it loads too slowly, first choose a good hosting provider. We use SiteGround, which has never disappointed us and is in our opinion one of the best for both performance and support. Click here to read our SiteGround review.

Furthermore, you can use tools developed ad-hoc to improve the performance of the sites; for example, W3 Total Cache. Remember that your blog must be fast in loading pages; for this, the tools you use for your site (hosting in primis) must be able to support a growing volume of traffic.

Creating a Successful Blog

11) Monetize with your blog

It is essential to immediately provide a monetization plan for your blog. For those who want a site only to support the sale of products you could avoid doing it, but those who want to earn only from their platform must equip themselves to monetize it as soon as possible. On the other hand, keeping a site alive, however, involves costs, however small they are, and it is therefore important to be able to support them.

Here are the tools you can use to achieve this goal …

  • Email Marketing and Info-Products: By requesting the email to your readers in exchange for a free resource, you can create a list of contacts to which you can then send targeted offers. For example, you could promote your info-products, but also services or products in affiliation.
  • A donation: You can ask your readers to make a donation to keep your blog alive, obviously in exchange for the excellent information you offer.
  • AdSense: Through this program you will be able to display on your pages banners that, if clicked, bring you a profit (beware that to earn with AdSense you need to have quite high traffic volumes).

To get started, read our in-depth guide on how to make money with a blog or website. So, choose the strategies that seem best suited to your niche and implement them consistently.

 12) Use email marketing tools

Thanks to the newsletter, you can notify your users every time you publish a new article on your blog. Most bloggers start by creating their own newsletter on MailChimp, which is a great (and free!) Tool for small-to-medium lists.

13) Analyze your data

Tracing your site’s statistics can tell you a lot about what’s good and what you need to improve to create a successful blog. The best tools to do this and I warmly recommend you are the following:

  • Google Analytics: The most widely used free Google tool
  • Kissmetrics: An even more specific tool for measuring your visits
  • CrazyEgg: Thanks to it you will know what are the “hot spots” of your pages and articles
  • SEOmoz: An analysis tool focused on SEO optimization

Let us know which one you prefer among these!

14) Advertise your blog

Use the following platforms to make the most of your online space …

  • Facebook: Create announcements targeting a specific audience
  • Google AdWords: Create campaigns using specific keywords

Have you already used these tools? Let us know in comments which worked best for your site.

15) Learn from the best blogs

To create a successful blog you must necessarily learn from those who made it before you. That is, it frequents and observes carefully the websites that are most authoritative in your field of interest, trying to incorporate the strategies that have led these platforms to the great success you aspire to. Without obviously copying, but to immediately adopt the right strategies.


In this article we saw the basic rules for creating a successful blog. This is an ambitious goal, but certainly not impossible if you dedicate a constant effort to this project, and implement effective strategies.

I remind you that hurry is a very bad counselor, and that patience is a virtue really appreciable in a blogger. If you turn your attention to the blog that deserves without immediately expecting a global success, building its authority one step at a time, you’ll see that you will achieve in the short term excellent results in terms of visibility and indexing.

Do you have a blog?

Did you follow these or other rules for its creation?

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