98% of brands invest in technology that would help them improve their content measurement problems. The boom of big data has shown the importance that information has for brands and has made these have begun to obsess with the issue has gotten data become the most sought by companies. Companies accumulate information and more information andRead More
brands
What they are making brands achieve more engagement on Facebook?
Position in social networks is not easy. Brands not only have to create content and updates that are interesting but also must achieve prominently positioned in an environment where there is increasing competition. It is not just that more and more brands trying to capture the attention of consumers on social networks but also these spaces areRead More
Brands have to be genuine and sincere to win the millennials in social networks
How to really reach millennials in social networks Millennials have become an obsession for brands who are trying to reach them either way and are trying to turn them into his new favorite brand. Millennials are not only the large group of consumers of today and tomorrow (just break into the consumer market and haveRead More
18% of consumers turn to social media to air their grievances brands
Brands must adapt to offer the same quality of service through social networks than any other channel. Social networks have become a channel of customer service, they want brands or not. And although most customers prefer to ask your questions or make their claims for a more personal way, more and more people use Facebook, TwitterRead More
Brands must improve their content to be shared really invite
Consumers are potential audiences in social networks, but not the way so that your messages reach others as they thought or wanted brands. It is a claim that few would dare to answer and one that has become a sort of cornerstone in the strategy of digital marketing companies today: social networks have become aRead More
Most brands on social networks daily posting
78% of companies Instagram updated every day, and 64%, Facebook. Social networks have become an absolutely essential tool for brands found on these platforms a direct and natural channel to communicate with consumers. If until very recently many companies do not know quite what to do on Facebook, Twitter or Instagram, more and more companies willingRead More