We do not stop to hear that the Internet is a showcase. Another place to exhibit our products. Time passes, we are aware that online shoppers are increasing, and yet we leave our fate to our brand in a social network.
Without taking care of their image, nor to the clients that, expose their doubts, complaints and criticisms. If the more human you show a company more valuable your image, rectify eliminating our presence in a network or video channel, will be the best. Especially if we do not plan to share content.