Digital marketing

Companies are aware that they must improve digital marketing experience

One of the common complaints of consumers is that the ads are downright bad. In general, consumers do not like throwing messages brands and are not interested in the formats used to connect with them. Their complaints are almost always focusing on brands that are very heavy, their spam messages too and employ over and over again the same tricks. Consumers are fed up with strategies provided are especially upset with what brands are doing on the Internet, where annoying practices seem to have multiplied a thousand (at least from the consumer perspective). The surfer bother advertisements chase through the network, which are deployable and annoying, which are hidden in the middle of the text of the news or those that are virtually impossible to close.

Consumers are pretty fed up with advertising and actions that brands continue to connect with them is no secret, but the fact is that brands also seem to be increasingly aware of this state of things. On the one hand, consumers are increasingly active in expressing their lamentations and also make more and higher. On the other hand, and as evidenced in a recent interview, Ignacio Linares, CEO of Paytime app, tools that stop ads and become a kind of border between brands and consumers are also increasingly recurrent (there are the adblockers and its rate of use more and higher). And it is that “users ‘Adblockers’ grow rapidly because the advertising model is incompatible with the digital world”

Big data

More and more companies fall made before the Big data although only 24% know how to manage it

52% of companies consider the big data as an opportunity, while a 4.5% see it as a threat. Collection, management and analysis of data has become an essential tool for companies who know that the potential is huge and big data companies achieve greater extract the juice will have a strong comparative advantage. It is thanks to data can better understand customers and their wishes, improving from product development or distribution thereof, communication and marketing.

With this in mind, not surprising to discover that 51% of companies will increase their investment in big data in the coming years, or that 52% see the data as a big opportunity (while only 4.5% view it as a threat). They are results of a survey of DNV GL – Business Assurance and GFK Eurisko about 2,000 professionals from three different continents, which gives very interesting information on the adoption of big data globally.

Big data

Big data! Companies and brands are still struggling to process and analyze data

98% of brands invest in technology that would help them improve their content measurement problems.

The boom of big data has shown the importance that information has for brands and has made these have begun to obsess with the issue has gotten data become the most sought by companies. Companies accumulate information and more information and trying to grab data and more data about their consumers. The more data you have, the more complete will be the vision we have of consumers and their interests and tastes, so the markings are thrown into a race for the data.

True mobile experience

Companies are not investing in implementing a true mobile experience

Since the explosion of mobile, some years ago, companies have very clear the importance of this channel. And the Smartphone not only accompanies users 24 hours a day, but is also a favorite device Internet connection 9 out of 10 consumers, what screen could be better, therefore, to contact they?

But that companies are aware of the importance of mobile does not mean they are really by reversing their experiences in adapting to these devices. Often, companies believe that using a responsive design on its website and offering an app, already been fulfilled. And that’s just the beginning.

Social Media

What they have in common the companies that succeed in social networks?

Why triumph marks on social networks and why others fail to go beyond the four I like the fans who are fans in part because they are friends of the community manager or the occasional comment followers? That is a question that many brands are made and on which possibly pay for to have answered. Social networks have become a point that no brand can leave out in your online marketing strategy and therefore crucial.