Since the explosion of mobile, some years ago, companies have very clear the importance of this channel. And the Smartphone not only accompanies users 24 hours a day, but is also a favorite device Internet connection 9 out of 10 consumers, what screen could be better, therefore, to contact they?
But that companies are aware of the importance of mobile does not mean they are really by reversing their experiences in adapting to these devices. Often, companies believe that using a responsive design on its website and offering an app, already been fulfilled. And that’s just the beginning.