social networks

5 Ways in which social networks have changed the business world

If we make a panoramic world of social media, we realize that the longest platform is less than 15 years. This means that social networks despite its current popularity are still taking their first steps in the digital world.

However, in a very short time, they have become a real marketing tool for any business worth its salt. Moreover, in the connected world in which we live, if a brand is not in the social media, it has every chance to fizzle the market overnight.

Each company follows its own social strategy but what is clear is that all are present in the most popular platforms where connect directly with consumers is a growth opportunity that no business can afford to miss.

security in social networks

10 tips to increase security in social networks

It is a fact that in the society in which we live, we are all exposed to risks continuously. Another fact is that Facebook, Twitter, LinkedIn and other social networks, and have become part of our life. Today I want to give you 10 essential tips to improve your safety and that of your family on social networks, as we review what these potential risks. I do not intend to be alarmist, just to give you some basic and useful recommendations to minimize risks.

Social networks are fun and useful, but also undesirable continually make use of them. For them it is a very useful tool for selecting victims.

social networks

8 strategies to improve your presence on social networks

The growth of social networks is presented as an opportunity for companies to increase their customer base, however, a problem that can face those who want to succeed in the media is the oversaturation of information to which they are exposed all users those means.

Certainly, customers are there, but the question is how can you make to take into account a company? There are some ways, which we present below:

1. Partner with other companies

Most companies have contacts with other institutions. In the social field can take advantage of these relationships to create synergies and enhance mutual exposure.

For example, you can establish collaborative agreements to support an event, a contest or simply share the contents of each that way brands will benefit from additional exposure.

This cross marketing is not new; we see campaigns that product or event tickets are offered to purchase an item. Customers like to be offered something extra from time to time, so why not use it to improve positioning networks.

Social Media

3 in 10 marketers do not believe that social networks are so key to their strategies

Social networks have become an almost indispensable tool for businesses, and in fact, are now few who do not have any social networks. In addition, investment in these platforms is growing every year, as is professionalized use by companies. Taking all this into account, one dare say that marketers consider social media as essential to their marketing strategies.

Social Media

What they have in common the companies that succeed in social networks?

Why triumph marks on social networks and why others fail to go beyond the four I like the fans who are fans in part because they are friends of the community manager or the occasional comment followers? That is a question that many brands are made and on which possibly pay for to have answered. Social networks have become a point that no brand can leave out in your online marketing strategy and therefore crucial.

Social Media

5 essential keys to deal a crisis in social networks

Social networks are everywhere. There is no brand that does not have a profile on Twitter, not Facebook upload content (and dream of accumulating fan after fan) and do not expect your photos on Instagram receive more and more I like it. But not only the brands are on social networks willing to share its advantages and good qualities, but consumers are also there, watchful eye for their mistakes and failures and share them with the world or to complain about their problems and bad praxis.

Social Media

Brands have to be genuine and sincere to win the millennials in social networks

How to really reach millennials in social networks

Millennials have become an obsession for brands who are trying to reach them either way and are trying to turn them into his new favorite brand. Millennials are not only the large group of consumers of today and tomorrow (just break into the consumer market and have also made hard) it is also one that requires manufacturers to be updated. The ideas and strategies of the past will not serve to connect with them and brands have to work to understand what it is they need and what is the key to reaching them.

Social Media

Most brands on social networks daily posting

78% of companies Instagram updated every day, and 64%, Facebook. Social networks have become an absolutely essential tool for brands found on these platforms a direct and natural channel to communicate with consumers. If until very recently many companies do not know quite what to do on Facebook, Twitter or Instagram, more and more companies willing to get the best out.