If we make a panoramic world of social media, we realize that the longest platform is less than 15 years. This means that social networks despite its current popularity are still taking their first steps in the digital world.
However, in a very short time, they have become a real marketing tool for any business worth its salt. Moreover, in the connected world in which we live, if a brand is not in the social media, it has every chance to fizzle the market overnight.
Each company follows its own social strategy but what is clear is that all are present in the most popular platforms where connect directly with consumers is a growth opportunity that no business can afford to miss.