Trying to understand the difference between social media and social networking is like trying to fully understand every ranking factor that Google uses for SEO: it’s not easy. To really understand the difference between the two we first need to
Tag Archives: Social Media
Social media strategy: 9 mistakes to avoid!
Studying a social media strategy is essential for any business, be it a small SME or a large brand. In fact, you cannot have an effective social media presence if you do not know which way to proceed and what
Social Media Trends: Tips for your strategy
The social media travel at the speed of light and it is not easy to stay up to date on new trends of the network. In general, several studies have asserted that social networks are becoming more and more visual,
3 in 10 marketers do not believe that social networks are so key to their strategies
Social networks have become an almost indispensable tool for businesses, and in fact, are now few who do not have any social networks. In addition, investment in these platforms is growing every year, as is professionalized use by companies. Taking all this
What industries are outperforming their strategies in social networks?
Fashion, insurance and entertainment lead the growth in number of followers in the last year. Social networks have become an essential channel for most companies and B2C and few brands that do not have any social network profile. Of course, all
What they have in common the companies that succeed in social networks?
Why triumph marks on social networks and why others fail to go beyond the four I like the fans who are fans in part because they are friends of the community manager or the occasional comment followers? That is a question
5 essential keys to deal a crisis in social networks
Social networks are everywhere. There is no brand that does not have a profile on Twitter, not Facebook upload content (and dream of accumulating fan after fan) and do not expect your photos on Instagram receive more and more I like
Brands have to be genuine and sincere to win the millennials in social networks
How to really reach millennials in social networks Millennials have become an obsession for brands who are trying to reach them either way and are trying to turn them into his new favorite brand. Millennials are not only the large
18% of consumers turn to social media to air their grievances brands
Brands must adapt to offer the same quality of service through social networks than any other channel. Social networks have become a channel of customer service, they want brands or not. And although most customers prefer to ask your questions or
The brands that target teenagers are more active in Instagram on Facebook
The number of interactions in Instagram has kept pace with the volume of publications brand: young people do not saturate. Social networks have become an essential channel for brands that achieve and more direct contact with potential customers. But not all