Trying to understand the difference between social media and social networking is like trying to fully understand every ranking factor that Google uses for SEO: it’s not easy.
To really understand the difference between the two we first need to define them. Here we defines 5 main differences between social media and social networking in this way …
Studying a social media strategy is essential for any business, be it a small SME or a large brand. In fact, you cannot have an effective social media presence if you do not know which way to proceed and what goals to achieve.
As in all things – and this is especially true for online business that aim to make digital marketing that works – the strategy is the first and fundamental step by which to move. Therefore, when it has to do with company profiles on social networks and the corporate blog, have a clear social media strategy is essential. Otherwise, you cannot do social media marketing that impacts positively on ROI.
Warning: the ones above are not words thrown there by chance. Before acting, it is always necessary to think strategically. This is true also for the business on the web. Otherwise, you run the risk of relying on chance and committing several errors. And this could result in loss of earnings online and in a blow to web reputation of the company.
The social media travel at the speed of light and it is not easy to stay up to date on new trends of the network.
In general, several studies have asserted that social networks are becoming more and more visual, and content, which remains the undisputed King of the network, will necessarily have to take the same road if you want to remain acceptable or become viral. There is also talking, increasingly, the social signal, which apparently, despite several denials of the Google team, would bring an increase in traffic to the sites even optic SEO.
Social networks have become an almost indispensable tool for businesses, and in fact, are now few who do not have any social networks. In addition, investment in these platforms is growing every year, as is professionalized use by companies. Taking all this into account, one dare say that marketers consider social media as essential to their marketing strategies.
Fashion, insurance and entertainment lead the growth in number of followers in the last year.
Social networks have become an essential channel for most companies and B2C and few brands that do not have any social network profile. Of course, all companies are developing a social media strategy does not mean that all get the same result.
Why triumph marks on social networks and why others fail to go beyond the four I like the fans who are fans in part because they are friends of the community manager or the occasional comment followers? That is a question that many brands are made and on which possibly pay for to have answered. Social networks have become a point that no brand can leave out in your online marketing strategy and therefore crucial.
Social networks are everywhere. There is no brand that does not have a profile on Twitter, not Facebook upload content (and dream of accumulating fan after fan) and do not expect your photos on Instagram receive more and more I like it. But not only the brands are on social networks willing to share its advantages and good qualities, but consumers are also there, watchful eye for their mistakes and failures and share them with the world or to complain about their problems and bad praxis.
Millennials have become an obsession for brands who are trying to reach them either way and are trying to turn them into his new favorite brand. Millennials are not only the large group of consumers of today and tomorrow (just break into the consumer market and have also made hard) it is also one that requires manufacturers to be updated. The ideas and strategies of the past will not serve to connect with them and brands have to work to understand what it is they need and what is the key to reaching them.
Brands must adapt to offer the same quality of service through social networks than any other channel.
Social networks have become a channel of customer service, they want brands or not. And although most customers prefer to ask your questions or make their claims for a more personal way, more and more people use Facebook, Twitter and other social platforms for such actions.
The number of interactions in Instagram has kept pace with the volume of publications brand: young people do not saturate.
Social networks have become an essential channel for brands that achieve and more direct contact with potential customers. But not all platforms are suitable for all retailers, and retailers that target teenagers have very clear where to find your target audience: on Instagram.
