Big data

Big data! Companies and brands are still struggling to process and analyze data

98% of brands invest in technology that would help them improve their content measurement problems.

The boom of big data has shown the importance that information has for brands and has made these have begun to obsess with the issue has gotten data become the most sought by companies. Companies accumulate information and more information and trying to grab data and more data about their consumers. The more data you have, the more complete will be the vision we have of consumers and their interests and tastes, so the markings are thrown into a race for the data.