52% of companies consider the big data as an opportunity, while a 4.5% see it as a threat. Collection, management and analysis of data has become an essential tool for companies who know that the potential is huge and big data companies achieve greater extract the juice will have a strong comparative advantage. It is thanks to data can better understand customers and their wishes, improving from product development or distribution thereof, communication and marketing.
With this in mind, not surprising to discover that 51% of companies will increase their investment in big data in the coming years, or that 52% see the data as a big opportunity (while only 4.5% view it as a threat). They are results of a survey of DNV GL – Business Assurance and GFK Eurisko about 2,000 professionals from three different continents, which gives very interesting information on the adoption of big data globally.