Consumers are potential audiences in social networks, but not the way so that your messages reach others as they thought or wanted brands.
It is a claim that few would dare to answer and one that has become a sort of cornerstone in the strategy of digital marketing companies today: social networks have become a crucial element of brand communication and one that no brand can avoid when trying to reach their consumers. But are they really as effective as social networks seem to be a few years ago? And above all, as consumers are receptive as brands want to believe the messages they receive in these scenarios?