Position in social networks is not easy. Brands not only have to create content and updates that are interesting but also must achieve prominently positioned in an environment where there is increasing competition. It is not just that more and more brands trying to capture the attention of consumers on social networks but also these spaces are an environment in which more and more messages that are shared that throwing signatures become irrelevant. Amid family photos, messages from friends or news links, messages about products and services are blurred.
