Online Marketing

Investment in paid search continues to grow, albeit more slowly

Is the purpose of paid search? Since the announcement that display advertising to search eclipse during 2016, there have been many doomsayers have predicted the death of the first format, although the data do not indicate that exactly.

The return to check on the report of Adobe Digital over the fourth quarter of 2015, where it is revealed that it is true that growth in investment in paid search has slowed considerably, in particular, up to 75%. Thus, if in 2014 the growth was 12% in 2015 decreased to 3% (in aggregate data, because in the case of the decline was more dramatic: a growth of 17% was spent to another 5%).