Instagram growth in recent years has been tremendous, and it is best that is combined with a very high ratio of interactions, higher than any other social network, which earned this the title of “Queen of engagement”. All brands want to be in Instagram: it was new, cool and above all, very effective.
However, it seems that the spell has begun to break down, and the figures are not like those of yesteryear. Although reaching maturity is, for any platform, slowing growth, there are many who suspect that behind the drop Instagram engagement there is something more, and that the figures will worsen this year.