What comes to mind when you hear the word SEO? Most companies concentrate all their efforts solely on keyword optimization and end up not getting the results they want, as should also take into account other factors that affect search engine positioning.
The algorithms of search engines not only value the relevance of the keywords in the pages of your website, but also evaluate information as how long visitors stay on your site, bounce rate, broken links, the number page views, the incoming and outgoing links, etc.
If your users stay longer on your website and interact with your content you can increase the ranking of your page, and this get by improving the user experience and usability of your website?
In this article, we will see how to work the web usability to improve your search engine rankings and get more conversions.