Increase engagement is essential now that half the emails and open via smartphones and tablets.
Email marketing is one of the channels most used by brands to boost your business, and even if many suggest that this channel could happen very soon fashion, the truth is that more and more email accounts and consumers continue to use them to daily.
Yes, how to access mail, for many, has changed. If before entering via computer, now access their emails directly from the smartphone, which is an advantage for email marketing, as many users receive notifications whenever you get a new mail, and access to them is much more right now.