email marketing strategy

How to build lists for an effective email marketing strategy

Building an effective digital marketing strategy means evaluating numerous possibilities trying to find solutions that are consistent with the objectives. It is necessary to be constantly updated on the increasingly rapid evolution of the tools, with small big news now on the agenda. In this dynamic and compelling context there are pillars on which digital marketing continues to stand despite the various “zero point” upgrades of the web. It is about those certainties present from the beginning that over time do not lose strokes and enjoy a health that improves punctually. We are talking about e-mail and its constant importance in the development of a successful digital strategy.


The war of modern companies to kill the mail

Collaboration tools can help to reduce email volume by 30% and make it 33% faster for teams to draft documents, thanks to features such as instant messaging or file storage easily shareable cloud. And yet, there are still many who insist that e-mail continues to be the main method of communication, collaboration and sharing of your company.

Already in 2012, Harvard Business Review estimated that workers could increase productivity by 20-25% if they used collaboration tools such as ChatWork, already present in more than 121,000 companies worldwide, as these can accelerate many of the little things Which are constant sources of delays and interruptions at work. Although they have been talking about them for a long time, it seems that is now when companies are really starting to see all their possibilities, possibilities that in the area of leisure and personal relationships have been for years.

Are we facing the decline of the email?

It was not born as such, but e-mail ended up becoming the main communication and collaboration tool, so much so that it is estimated to be the most common form of human-based interaction based on technology. However, there is also a constant background noise that points to his glory days may be coming to an end.

That is also why websites such as Email is not dead, according to which there are more than 4.350 million email accounts in the world and forecasts say we will reach 5.59 billion in 2019, representing a growth of more than 26%.

In addition, and despite the increasing use of instant messaging applications, social networks and other forms of communication, e-mail continues to show the most consistent growth, since not surprisingly many of the collaboration tools require an email account to Be able to register and use them.