Online Marketing

The gamification market will grow by 48% over the next three years

The gamification is the process of implementing a game mechanics non-play context, with the aim of achieving greater engagement with the user. Marketing is a sector that is already exploring its potential, entering contests, rewards and badges to make consumers want to interact with the brand. The truth is that manufacturers introduce more and more elements of gamification, as the market itself grows and becomes more sophisticated, something you are doing at high speed.