Sometimes common sense is the best advice. Imagine you are the owner of a shoe store. We decided to create a page on a social network. But we do not know the terrain and are committed to create a personal profile. “It’s the same, right?”.
No, it is not. And we will miss opportunities and perhaps begin to mix our personal and professional lives. When do we get to a store, the manager tells us how bad it’s going in life? If there is a good connection, yes. But if a client only has to buy all you need is: a good attention. Do the same in the virtual world.