The masterstroke Coca-Cola is that makes the consumer never abandon the brand and that his memory is always present.
How to accustom consumers to the brand image and knows how to make a completely intuitive way? Brands looking to their consumers are able to recognize them in seconds and are able to determine which brand is the one that is before them totally organic and quickly. Brands want to be very powerful and very recognizable visual identities and a few touches of color or typeface serve to show the world and who they are. Achieving this is not easy and strategy that brands have continued to do that is different in each case.