Companies every day more value the skills and competencies that must have a commercial: empathy, assertiveness, communication skills, active listening, and emotional intelligence? It is these much more difficult qualities to find other employees. For this reason, according to recent studies published by public and private entities, one of the most popular places is the sales professional because it is, without doubt, a fundamental part in the development and growth of enterprises, more Moreover, with the current and growing competitiveness in all business sectors.