The multiscreening, using more than one screen, is so popular in some markets to answer the question of who dominates the entertainment in the lounge of the home is increasingly difficult.
For years, consumers sat watching television. Family sat together and watched TV. Were the times when the audience of the programs was millionaires, where there were far fewer channels to choose from and where there were not half of elements that capturing of the attention of consumers and their interest than there are now. In short, there were no phones, or tablets or internet connections that were to be connected at all times be so easy.