Is your website trekking in the right direction?

3 min read

Whether you are a die hard ‘trekkie’ or not, Captain James T. Kirk is a household name. He was the Captain of the USS Enterprise, Starfleet in the fictional series Star Trek (just in case you need reminding). Played by William Shatner since 1966, he is an iconic image of control, courage and confidence. Who better to design your new website? Here is what Captain Kirk might have to say when advising about website success:

“Without freedom of choice there is no creativity” – there are so many variables and options when it comes to choosing a design for your website so you can be as creative as you want. Think about the services you offer as the combinations of feature that you use will need to gel with your specific business needs. “I would suggest its about teamwork and joining with professionals like Really Helpful Marketing  who are a Branding Agency who can point you in the right direction”

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“A captain of a ship, no matter his rank, must follow the book” – sometimes no matter how incredibly creative you are, there are certain established steps that need to be taken to ensure success. Follow advice about good quality web content and hiring marketing experts such as The Marketing Heaven to promote it. People desire information and they want it delivered to them quickly and reliably. Superior content is a must, whatever the nature of your site if you want a site that’s frequently visited and easily found through search engines.

“You know the greatest danger facing us is ourselves, an irrational fear of the unknown. But there’s no such thing as the unknown – only things temporarily hidden, temporarily not understood” – don’t be afraid of the internet and as a result, neglect its use for your business. Invest in a professional design company, otherwise you may cut costs and create a site yourself, which will end up being pretty awful if you don’t know what you’re doing.

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“There’s another way to survive – mutual trust and help” – this is a very important concept in website design, you want your customers to trust your business and you want to help them achieve this by offering easy to use, clear navigation. Your visitors must be able to navigate quickly and be able to find useful links and relevant information. Search boxes may be helpful for large quantities of information and call to action buttons must be well placed.

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“Conquest is easy. Control is not” – and this is true of your shiny new website. Sites are like many tools and without regular checking can become broken and links change. Make a list of things to inspect regularly, as better if you spot an error than a customer. Be sure to check every link on your page and that your contact forms do actually work and have current information on them. Regular quality control on your site will pay dividends and keep your customers happy with a current and user-friendly experience.

If this is what Captain Kirk orders, then who are we to disobey?

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