Why we discussed news and why we protest about a topic? There may be many answers to this question as there are comments and commentators. Journalists often comment that Internet users do not comment on the news because they have read, but often simply enter the rag from the holder, something that happens recurrently in socialRead More
The consumption of digital video has been increasing in recent years, and each time consumers spend more hours watching videos from your computer, tablet or especially mobile, leaving other leisure activities like that of sitting in front of TV to see what it is they’re throwing. Consequently, it is expected that the monetization of thisRead More
If you are a user of Facebook and Twitter, it is possible for some time to be able to link both accounts. Thus, every time you post something on either of these two social networks, will be seen simultaneously in the two profiles, replicating its content automatically. We teach you how.
Increase engagement is essential now that half the emails and open via smartphones and tablets. Email marketing is one of the channels most used by brands to boost your business, and even if many suggest that this channel could happen very soon fashion, the truth is that more and more email accounts and consumers continueRead More
Online reviews have become a tool for the buying decision. And that was that consumer ago going to a store ready to buy what he found in it. Now the client is actively seeking the best product, best price and will not settle for less. And within that process, the opinions of other buyers play a key role.Read More
The brand communities are such a simple idea as effective: When a furniture company creates a social space to talk about decoration, when a company of food products form a community to share recipes or as a fashion brand organizes a micro-social network to share street style looks are opening the door to a huge amount ofRead More
Bloggers and YouTubers have become an essential tool for campaigns to promote brands. If the celebrities were the most coveted brands, earlier fashion influencers today are different: they have very loyal fans, higher levels of confidence and in many cases cheaper rates. However, more interesting is that they are effective in influencing purchasing decisions of theirRead More
Position in social networks is not easy. Brands not only have to create content and updates that are interesting but also must achieve prominently positioned in an environment where there is increasing competition. It is not just that more and more brands trying to capture the attention of consumers on social networks but also these spaces areRead More
Only 29% of companies believe that analyze this information can be a competitive advantage. Social networks not only represent a content distribution channel or direct contact with the client unquestionable value, they are also a constant source of information about consumers. And in the era of big data, all companies want to exploit their potential.
As marketing becomes popular influencers, the challenges are increasing and things are becoming more difficult. The “influencers marketing” is increasingly fashionable. Brands have understood that in the universe of social networks these figures have become increasingly important and more crucial to connect with the consumer. They have to change strategy and need to know to connect withRead More